Corporate Profile

Core Values, Vision and Mission

Core Values 1

Dedicated to Growth, Committed to Quality

To exceed our Customer's Expectation by fully comprehending their needs, so as to deliver Quality Products and Services; based on World Class Quality & Engineering Capabilities.

Our company foundation is also something we call “customer intimacy” which means getting involved with our customers to develop profound knowledge of their commercial needs and the technical requirements. We are committed to helping our customers meet their cost, quality and performance objectives in the components.

Our network of established business and customer alliances will ensure the Group’s prosperity and growth into the next century.

To make a difference, by continuously challenging ourselves to add value, to solve problems, by making that incremental improvement and to find that innovative break-through solution.

To create a friendly, meaningful and conducive working environment, with career opportunities and financial rewards, for all our Employees to excel themselves.

Quality Awards - Singapore

Core Values 2

Awards – Corporate Social/ Techonology/ Productivity

Core Values 3

Quality Awards - China

Core Values 4


Kiekert award 2 2018 adj